It’s no secret that expanding across borders presents a vast opportunity for business growth. In this article, we offer a complete roadmap for brands getting started with international shipping operations, emphasizing the importance it plays in reaching a global customer base and the significance of a streamlined process from start to delivery.

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Understanding the Significance of International Shipping

With internet users forecast to hit 5.17 billion in 2024, international shipping allows eCommerce businesses to tap into this growing market. This expansion beyond domestic borders opens the doors to more customers, increased revenue streams, market diversification, and enhanced brand visibility. It’s an opportunity that competitive brands can no longer afford to miss.

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Step-by-Step Guide to Starting International Shipping Operations

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Market Research and Targeting

Successful international shipping starts with comprehensive market research. This involves a thorough analysis of potential target markets, considering key factors like demand, competition, and cultural nuances that influence consumer behavior. In addition to identifying geographical locations, look into demographics to recognize which regions align best with specific products or services, optimizing and refining your market entry strategy.

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Partnering with Global Carriers

Selecting the right international carriers is crucial for successful global shipping operations. Choose carriers with a proven track record of timely and secure deliveries, as this not only enhances customer satisfaction but also helps build increased loyalty and trust in your brand. A partnership with reliable carriers is essential to a seamless international shipping experience, for both you and your customers. 

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Pricing and Currency Considerations

Build competitive pricing strategies tailored to international markets. Factor in currency exchange rates to provide transparent pricing, building customer trust and avoiding surprises during checkout. Additionally, establish any free shipping thresholds for international shoppers, helping to boost average order value and contributing to a positive shopping experience.

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Cross-Border Shipping Solutions

Explore tools and technologies that streamline the shipping process, including automated duties and taxes calculation. This not only facilitates a seamless experience for customers but also optimizes operational efficiency for your brand, allowing your team to focus on other important areas.

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Offering Multiple Shipping Options

As with payment options, products, etc, customers like to have choice and shipping is no different. This includes standard, expedited, and express shipping, each with clear delivery timeframes. Studies indicate that 22% of customers abandon their shopping carts because of slow delivery options. Providing multiple options ensures that customers can choose the shipping method that aligns with their urgency and budget constraints,

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Importance of Customer Communication

Communication is key, especially with international customers. Clear communication helps set expectations regarding shipping times, potential delays, and any associated costs like taxes or duties. Additionally, providing customers with real-time tracking information and updates helps to foster brand trust and improve customer satisfaction. However, it’s important to not go overboard. Make sure updates are relevant, helpful and do not come across as spam.

With so many variables at play with international shipping, sometimes things don’t go to plan. By addressing potential concerns beforehand is crucial, or communicating them as soon an issue arises, helps to position the business as customer-centric. In fact, studies show that effective communication can lead to increased customer loyalty and positive reviews.

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Implementing Technology for International Operations

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E-commerce Platforms and Integrations

The rapid growth of eCommerce has also spurred the development of cutting-edge integrations to help automate, streamline and simplify operations, including international shipping. These advanced solutions go beyond traditional functionalities by automating intricate shipping processes, ensuring accuracy and efficiency all while seamlessly integrating with a diverse range of global carriers. By utilizing such integrations, businesses can effectively navigate the complexities of global commerce, optimizing operational workflows and reducing manual errors.

‍Easily fill out customs forms and compare real-time competitive shipping rates to purchase international shipping labels via USPS, UPS or your own shipping carrier all within the VESYL app. Book a demo to learn how VESYL can level-up your shipping game.

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Tracking and Visibility

Customers want to know where their package is at every step of the way, making robust tracking and visibility tools invaluable to the international shipping experience. Providing customers with real-time updates on the status and location of their shipments adds a layer of transparency that is a must for customer satisfaction. These tools not only provide customers with accurate information, but also enable businesses to quickly and efficiently manage and address any potential issues that may arise during transit. This visibility helps to foster trust, and strengthen the brand-customer relationship.

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Evaluating Performance and Iterative Improvements

How can you improve if you’re not measuring? By delving into key metrics such as shipping times and customer satisfaction, businesses can gain invaluable insights into their logistical efficiency and identify any challenges or bottlenecks faced during the shipping process. This allows businesses to make data informed decisions to steer future improvements. Adopting an iterative strategy is equally crucial – it involves a continuous cycle of assessment. Utilize customer feedback to ensure a smooth customer experience. This not only helps you to identify any issues, but also positions you as a brand who listens to and values their customers, fostering a stronger customer relationship.

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Conclusion

In conclusion, starting international shipping operations is a key strategy for brands aspiring to reach a global audience and expand on their market presence. By following this guide, brands can navigate the complexities of international shipping, optimize their supply chain, and provide customers with a seamless cross-border experience.

With an estimated 356 billion packages shipped worldwide in 2023, it’s no surprise that with this increase in online shopping, there has also been a rise in damaged, lost and stolen packages. However, it’s not the be all end all as there are a variety of steps brands can take to protect their packages and ensure they reach their customers in one piece. We’ve packaged these up with some real-life examples for you below.

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Common Challenges with Shipping Damages

Shipping damages are a challenge for e-commerce businesses, manifesting in various forms such as physical damage to products, broken seals, and moisture-related issues. These damages can arise from inadequate packaging, mishandling during transit, or environmental factors. It all sounds straightforward however, when it comes to deciphering who is liable for the damages, that is when the headache can start. For damages associated with insufficient packaging, it often falls on the business, leading to financial losses, increased return rates, and the necessity for refunds or replacements. For damages due to mishandling, the liability can fall into the carriers hands, but it’s important to note this can be timely and not always successful. Moreover, shipping damages can severely impact a brand’s reputation, reducing customer trust and satisfaction. Frequent occurrences of damaged goods not only escalate operational costs but also diminish customer loyalty, making it crucial for businesses to adopt the tips outlined below.

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Tips for Brands to Protect Packages and Minimize Damage

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Invest in High-Quality Packaging Materials

There’s many areas where businesses cut costs, however, effective and robust packaging should not be one of them. Brands should invest in high-quality materials that provide adequate protection. This includes:

• Sturdy Boxes: Use corrugated cardboard boxes that are correctly sized for the items being shipped. Oversized boxes can lead to shifting and damage, while undersized boxes may burst open.
• Protective Padding: Incorporate bubble wrap, packing peanuts, or air pillows to cushion products and absorb shocks.
• Durable Tape: Secure boxes with strong, adhesive tape designed for shipping. Reinforce edges and seams to prevent accidental openings.

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Properly Cushion and Pack Items

Effective cushioning and packing techniques are crucial to preventing damage. Follow these steps to ensure your products are well-protected:

• Wrap Each Item Individually: For fragile or breakable items, wrap each piece separately with bubble wrap, foam sheets or tissue paper.
• Fill Void Spaces: Use packing materials to fill any empty spaces in the box, preventing movement during transit.
• Double-Boxing: For highly fragile items, consider double-boxing. Place the item in a smaller box with padding, then place that box inside a larger, well-cushioned box.

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Label Packages Correctly

Clear and accurate labeling can significantly reduce the risk of damage. Ensure your packages are labeled with the following information:

• Fragile Stickers: Use “Fragile” or “Handle with Care” stickers for delicate items.
• Up Arrows: Indicate the correct orientation of the package with “This Side Up” arrows.
• Shipping Information: Clearly display the recipient’s address and contact information. Include a return address as well.

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Choose Reliable Shipping Partners

The choice of a shipping carrier can influence the safety of your packages. Choose carriers known for their reliability and careful handling of parcels in addition to:

• Insurance: Opt for shipping insurance to cover the cost of potential damages.
• Tracking: Use carriers that provide tracking information to monitor the shipment’s progress and address issues promptly.

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Leverage Package Protection

Leveraging extra package protection allows brands to protect their revenue and reduce the load for the CX team. Customers are able to add or remove the package protection from their cart at the checkout. If purchased and a package is stolen, lost or damaged in transit, the customer can contact the protection provider directly who will process the claim and issue a reorder or refund, without any extra cost to the brand or customer. This not only protects revenue, but also enhances customer trust and confidence, knowing if any issues arise, it will be resolved quickly and hassle-free.

For example, our friends over at Corso have a simple to use claims portal for customers and pride themselves on resolving shipping issues within 24 hours. 

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Collect and Analyze Data

It’s tough to improve if you’re not measuring. By gathering data on damages such as certain items are damaged more than others or certain package sizes are being frequently damaged, brands can effectively adjust packaging methods. Not to mention, for new products or packaging, you can conduct test runs or even drop tests in house, to ensure they will reach your customer in one piece. 

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In Summary

Securing shipments and minimizing damage requires attention to detail, investment in quality materials, and collaboration with reliable shipping carriers. By implementing these strategies above, brands can enhance customer satisfaction, reduce financial losses, and build a reputation for reliability and care. Not to mention, the key to successful shipping lies in the preparation and continuous improvement of your packaging and shipping practices.

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In a world where convenience is priority, subscription models are becoming increasingly popular for consumers. Offering products or services on a recurring basis not only provides a steady stream of revenue but also fosters long-term customer relationships. In this guide, we'll explore the benefits of subscription models for both brands and consumers, common challenges associated with subscription models, and key steps to start a successful subscription model for your store.

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Benefits of Subscriptions to Brands

• Predictable Revenue Streams: Subscriptions provide brands with a steady and predictable source of revenue, allowing for better financial planning and stability.
• Increased Customer Loyalty: Subscribers are more likely to remain loyal to a brand over time, leading to higher customer lifetime value and reduced churn rates.
• Enhanced Customer Insights: Subscription models enable brands to gather valuable data on customer preferences, purchasing behavior, and demographics, helping targeted marketing efforts and product development.
• Opportunities for Upselling and Cross-selling: Brands can leverage subscription models to introduce new products or services and upsell or cross-sell to existing subscribers, driving additional revenue.
• Improved Inventory Management: With a subscription model, brands can better forecast demand and manage inventory levels, reducing the risk of overstocking or understocking.

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Benefits of Subscriptions to Consumers

• Convenience and Simplified Purchasing: Subscriptions offer consumers a convenient way to receive products or services regularly without the need to repeatedly place orders.
• Cost Savings: Many subscription models offer discounts or savings compared to one-time purchases, providing value for money to consumers.
• Personalization and Customization: Subscription services often allow consumers to customize their orders based on their preferences and needs, leading to a more personalized experience and in turn, inc
• Discovery and Exploration: Subscriptions introduce consumers to new products or services they may not have discovered otherwise.
• Consistency and Reliability: Subscribers can rely on consistent delivery schedules, ensuring they always have access to the products or services they need.

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Examples of Different Types of Subscription Models

• Product Subscription: Subscription boxes can be used for products for beauty products, clothing, meal kits, health supplements, etc.
• Service Subscription: Subscription-based streaming services like Netflix and Spotify, as well as software-as-a-service (SaaS) platforms like Adobe Creative Cloud.
• Membership Subscription: Memberships include Amazon Prime, which offers various benefits such as free shipping, streaming, and exclusive deals for members.
• Access Subscription: Subscription-based access to digital content libraries, such as Kindle Unlimited for e-books and Audible for audiobooks.

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Common Challenges Associated with Subscription Models

• Customer Churn: Keeping subscribers engaged and preventing them from canceling their subscriptions can be a significant challenge.
• Acquisition Costs: Acquiring new subscribers can be costly, requiring effective marketing and promotional strategies.
• Content or Product Quality: Ensuring high-quality content or products is essential to maintaining subscriber satisfaction and retention.
• Logistics and Fulfillment: Managing inventory, shipping, and fulfillment processes can be complex, especially as the subscriber base grows.
• Competition and Differentiation: Standing out in a crowded market and offering unique value propositions can be challenging.

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Key Steps to Start a Successful Subscription Model

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Market Research and Analysis

Identify your target audience, understand their needs and preferences, and analyze competitors' subscription offerings.

Product Selection

Choose products or services suitable for a subscription model, ensuring they provide ongoing value to subscribers. We outlined a few popular ideas above for you.

Pricing and Tiers

Determine different subscription tiers based on features, frequency, and pricing, balancing value for subscribers with profitability for the business. These different tiers also allow brands to upsell customers to better value subscriptions.

Technology

Leverage an e-commerce platform that supports subscription billing and management, as well as customer relationship management (CRM) tools for personalized communication. Shopify provides its own Shopify Subscriptions feature, or there are a variety of integrations such as Recharge Payments, that will streamline and simplify the process.

VESYL integrates with all major e-commerce platforms so you can easily import orders, purchase discounted shipping labels and get those packages out the door.

Marketing and Promotion

Develop targeted marketing strategies to promote your subscription offering, leveraging channels such as social media, email marketing, and influencer partnerships. Clearly narrate the cost savings, convenience and other benefits to customers.

Customer Experience Optimization

Streamline the subscription sign-up process, provide excellent customer support, and continuously monitor and improve the subscriber experience to reduce churn rate.

Continuous Optimization and Analysis

Monitor key metrics such as churn rate, retention rate, and lifetime value, collect feedback from subscribers, and optimize your subscription offering to address customer needs and preferences.

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In Summary

Starting a successful subscription model requires careful planning, execution, and a customer-centric approach. By understanding the benefits and challenges associated with subscription models and following the key steps outlined in this guide, e-commerce brands can build lasting relationships with subscribers and drive sustainable business growth.